Case Study

Thought Leader Branding & Publishing:

Brand Development & Thought Leadership Publishing

Focusing experience & aspiration into a personal brand and guiding leaders to become published thought experts.

city of huntington woods

Your People offers affordable contracts for educational leaders and executives to build strong individual brand personas and work toward getting published as thought leaders.

Have you ever wondered how you’ll make your mark in your industry? What kind of leader do you want to be? What are you known for? How high can you advance?

If your goal is to expand your career beyond the trenches to administration or leadership, it’s important to establish a personal brand that showcases your unique expertise and approach. We can help you do that!

Your People works one-on-one with university presidents, K-12 principals and administrators, professors, teachers, and superintendents, as well as entrepreneurs and C-suite leaders, to articulate their unique leadership style and professional focus through personal branding and publishing insightful, expertise-driven articles.

Photo by Amy Hirschi on Unsplash

Dring an immersive 12-month contract, we guide clients toward achieving the following goals:

  • Establishing a brand persona
  • Developing a style guide/color palette
  • Designing a header for LinkedIn profile
  • Crafting compelling content for an expanded LinkedIn presence
  • Writing four first-person essays or op-eds, which the YP team distributes toward securing placements in mainstream and industry media

Our collaborations with educators have secured exposure for our clients in Inside Higher Ed, University Business, Education Dive, the Detroit News, the Detroit Free Press, the Oakland Press, Crain’s Detroit Business,, Diverse Issues in Education, and more!


Emily Barnes, Interim President & Provost, Cleary University

“Lynne is so amazing. She made my fire hydrant of a response sound like poetry. ?”


Brent Maxwell, Managing Director, IPS Realty

“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences. Their work is invaluable in building our exposure!”


Jen Atwood, Director, Communications + Brand Management, Special Tree Rehabilitation System

“I can’t think of a better decision we have made than getting connected with you all. You sure do get results.”

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