Jen Atwood, Director, Communications + Brand Management, for Special Tree Rehabilitation System, approached Your People LLC in 2018 after admiring our work with Detroit Waldorf School for more than a year. As a DWS parent, Jen professed later that she was impressed with the variety of media outlets in which we secured coverage for the school, and she sought the same variety of results for her brain injury rehabilitation company, which serves SE Michigan and Mid-Michigan communities.

We began working with Special Tree in mid-2018, focused on a media relations-only contract with a goal of one campaign per month, to share the good stories and successes of Special Tree’s work with patients, families, communities, and medical professionals. We quickly achieved success, thanks to compelling and inspiring stories paired with our deep relationships with media individuals and outlets.

In 2019, we continue with monthly media campaigns and a media training seminar for top Special Tree leadership. Our work includes creating compelling media pitches, sharing with media outlets toward securing coverage, preparing interviewees in advance of media interviews, and securing the published or aired clips for client use.

We enjoy working with this thoughtful organization whose leadership embraces the possibilities of public relations in an open and creative way. Not only are there abundant stories to tell, there are unique angles and perspectives to share for unusual, one-of-a-kind stories that set this client apart from its competition. We appreciate working with good people who are committed to their vision and bring unique expertise to the table.

Additional Case Studies