Have you ever felt like you’re shooting in the dark with a social media post or a press release? Sending it out, hoping it lands somewhere, that someone takes notice?

Your Strategy is your Road Map, telling you where to go so you don’t get lost. Build it, implement it, and they will come.

Marketing doesn’t have to be a shot in the dark. With proper planning, guided by Research and comprehensive Communications Audits, Marketing Strategy is a fun put-the-puzzle-together endeavor where you map out your next 12-month journey into growth and brand-building.

We love creating Strategy for clients. Sometimes, we spend three months together to create an award-winning Strategy that your team can implement. For most of our clients, Strategy is part of a comprehensive contract guiding us as we implement your Marketing Initiatives on an ongoing basis.


Build the Strategy


Implement an agreed-upon Strategy


Coach your team to implement your Strategy in-house

Case Studies

Susan Paletz

Susan Paletz

Case Study Susan Paletz:Social Media Guidance & Brand BuildingWhen Susan Paletz decided to pivot her career later in life from family law to mediation, she knew she’d need to be on social media but wasn’t quite sure how to go about it. So she sought out Your...

Jewish Senior Life

Jewish Senior Life

Case Study Jewish Senior Life:Messaging, Marketing & Media To drive inquiries & brand-building for a senior residential community.Jewish Senior Life came to Your People LLC in 2012, seeking assistance in Public Relations & Marketing Communications. That...


“Working with Lynne and the team at Your People was a really great and amazing experience!  Lynne was a joy to work with and the expertise she brought to the table helped strengthen our message!  If you’re in the market and are looking to have some messaging and public relations work done, Your People makes a great partner!”
Ken Davis, Director of Marketing, People’s Food Co-op, Ann Arbor 

“I am so lucky to work with the mastermind behind Your People LLC, Lynne Golodner. Lynne helped open my heart and my legal practice and now both are full, growing and booming. As my publicist, marketing and PR professional, and business coach, Lynne always helps me move forward in a positive direction.But she is not your usual, every day, “normal” publicist, marketing and PR consultant, and business coach! She’s creative, supportive, thoughtful, driven, productive and efficient; and she always has new ideas. If you’re ready to grow, Lynne is the person to help you reach your goals!”
Alisa Peskin-Shepherd, Principal, Transitions Legal PLLC

“Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.”
Helena Mitchell, Pedagogical Chair, Detroit Waldorf School

“Thanks again, Lynne, for all your help with our media strategy. I’m amazed to see how the press conference helped promote a systematically disseminated positive message. I see it picked up by so many outlets.”
Mihaela Mitrofan, Program Director, Refugee Resettlement, Samaritas

“Your People delivered excellent PR opportunities for us and worked tirelessly to enhance our visibility in the business community. Using a combination of good creative ideas and excellent relationships with media, Lynne and her team have brought target audiences closer than ever before. They have also worked with us to develop tactical PR strategies to launch major projects that are crucial to our future success.”
Tara Miceli, director, Walsh Institute, a division of Walsh College

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