Strategy
Have you ever felt like you’re shooting in the dark with a social media post or a press release? Sending it out, hoping it lands somewhere, that someone takes notice?
Your Strategy is your Road Map, telling you where to go so you don’t get lost. Build it, implement it, and they will come.
Marketing doesn’t have to be a shot in the dark. With proper planning, guided by Research and comprehensive Communications Audits, Marketing Strategy is a fun put-the-puzzle-together endeavor where you map out your next 12-month journey into growth and brand-building.
With a great Strategy, you’ll know exactly what you need to do to reach your ideal audience, grow your efforts, and increase brand awareness. We can’t wait to work with you!
Let’s Show the World All You Have to Offer!
We’ll work with you to create a far-reaching, comprehensive Marketing Strategy that establishes your author brand & builds reach.
You're Needed in the World! Let's Grow Your Reach.
Case Studies
Thought Leader Branding & Publishing
Case Study Thought Leader Branding & Publishing:Brand Development & Thought Leadership Publishing Focusing experience & aspiration into a personal brand and guiding leaders to become published thought experts. Your People offers affordable contracts for...
HBPO
Case Study HBPO:Communications Training Empowering teams and stakeholders with tools to communicate professionally, effectively, and efficiently in workplace settings, with internal and external audiences.Over the course of a month, HBPO, a global automotive supplier,...
Co-Parenting Solutions
Case Study Co-Parenting Solutions:Business Development Finetuning the Brand MessageWhen Jordana Wolfson approached Your:People for help revising her brand content, she knew what she no longer wanted to include in the story of her counseling practice that caters to...
Testimonials
Robin Erb
Thanks for the opportunity to connect, Lynne Meredith Golodner, with some great people and phenomenal stories at your DIY PR conference. Mad props to all for the time and ideas and connections.
Tara R. Miceli, Director, Walsh Institute, a division of Walsh College
Your People has been delivering excellent PR opportunities for us and has worked tirelessly to enhance our visibility in the business community. Using a combination of good creative ideas and excellent relationships with the media, Lynne and her team have brought target audiences closer than ever before to the Institute. They have also worked with us to develop tactical PR strategies to launch major projects that are crucial to our future success.
Richard K. Martin, CFRE, Chief Advancement Officer, Samaritas
Samaritas (formerly Lutheran Social Services of Michigan) partnering with Your:People since 2012 has been a smart investment. The ROI and social capital we’ve realized is extraordinary.
Evan Mountain, Owner, Fred Astaire Dance Studio of Bloomfield Hills, Michigan
I met Lynne Golodner when I attended a 2012 Birmingham Bloomfield Chamber of Commerce seminar on Marketing and Social Media. I thought I knew enough about marketing and social media. I was completely delighted by the quality and quantity of information Lynne presented. Her relationship-building approach to marketing and social media was brilliant, current and very refreshing. After the seminar, and talking with Lynne, I immediately bought her book and read it that night. Her understanding of business and her approach to marketing and social media was so positive that I recommended her to the speak at our Fred Astaire Dance Studio’s National Franchise owners meeting. I would recommend her to any business.
Rodney Carey CEO, Woodward Asset Capital
I am repeatedly blown away by the results Lynne and Your People are able to achieve and the attitude with which they do it. Our initial hesitation about hiring Your People was a concern that they are not immersed in our industry and worked primarily on local projects. We were 100% wrong! Lynne has helped provide us with clarity of vision, kept us on a solid timeline, brought us national brand exposure and success, and gives us new perspective on where we should be looking. It’s a lot of fun working with Lynne and her people.
Maryanne MacLeod
Amazing content — but your genuine warmth and spirituality is what boosted this weekend’s conference over the top for me. (About the Your People Marketing, Messaging, Media conference)
Steve Feldman, CEO, Yoga Shelter
“When the landscape is so dotted with yoga studios that it is difficult to distinguish one from the other, we at the Yoga Shelter recognized that we offered something special and unique. Lynne Meredith Schreiber (now Golodner) was able to craft messages and programs which shined a bright spotlight on the Yoga Shelter and which are directly attributable to the strong gains in customers and regular practitioners of our unique style of yoga. She has a singular ability to reach both existing and potential clients in a way that has translated to greatly increased sales of memberships and participation in classes and in our transformative and inspiring Training seminars. Perhaps most amazing of all was that a woman came from Florida to attend one of our retreats solely because she read one of Lynne’s articles about the Yoga Shelter. Amazing that words can have such power!”
Katherine Austin, Owner and Founder, Karma Yoga
Lynne’s authenticity, intuition and amazing work ethic created a beautiful foundation for creative expansion within my business! I have appreciated her guidance and her ability to keep me on task. It’s the motivation, support and help I was looking for to move my business forward
Doug Cale, Owner, Schakolad Birmingham Chocolate
Lynne is energetic, creative and well connected. Her experience and collaborative approach enable her to deliver high quality and cost effective marketing and PR services, done on a timely basis. With Lynne and her people, what you get is more than what you see
Valerie Cholagh, Chaldean Chamber
Lynne is an amazing person to work with and is truly talented at what she does. I have worked with her through the Chaldean Chamber and she also represents my mother Samira Cholagh–a local chef, cookbook author and TV host. Lynne has landed her a number of local TV appearances, meetings and has significantly helped with promotions. I have and will continue to recommend her to anyone I know in need of PR and media services and training, branding, marketing, communications and more. Her work is incomparable and is executed in a swift and organized manner. Lynne is definitely MY people.
Tonya McNeal-Weary, Executive Director, Michigan Association for Female Entrepreneurs
Lynne is a dynamic speaker. She delivers exactly what she promises and does it in a way that is compelling and entertaining. Lynne’s presentation was highly interactive which allowed attendees to put her message into action! I would highly recommend Lynne as a speaker for any organization or conference.
Monni Must, Photographer, Living Witnesses 2 and A Dime and A Penny Foundation
Doors open, opportunities fall into place, things happen when Lynne is involved! Always thinking 10 steps ahead… I can hardly catch my breath. I didn’t realize the scope of ideas that Lynne thinks of when she takes on a job…. why didn’t I think of using her services sooner?! She saves me time, energy and brings in more opportunities I ever imagined were possible. And, on top of that, she’s a gem of a person!
Beverly Price, President and Founder, Inner Door Center Foundation
Lynne has done a great job with a last minute PR campaign in getting exposure for our company in its eating disorder awareness campaign. Lynne understood our mission and was on top of our goal. I highly recommend Lynne to run your company’s PR campaign.
Kellie Lin Knott, CEO, Wild Abundant Life
Lynne was a great asset to us on our two-week trip to Bali as staff blogger and photographer. Lynne helped to chronicle the journeys of some of our participants as well as share on some of the cultural experiences we had during various excursions in and around the city of Ubud. She was friendly, conscientious and open to feedback about our needs during the trip. It was a pleasure having her on the trip.
Steve Jasgur, President, Joe Cornell Entertainment
Let’s face it, in business everyone has a website, a ‘social networking’ platform, and access to digital information 24/7. However, most businesses don’t have the time, resources, knowledge, or – patience – to commit a coordinated effort to utilizing these tools. Your People LLC has demonstrated a willingness to learn about our business and goals, and help craft and implement a multi-platform marketing effort inclusive of good old fashioned “belly to belly” contact with our customers. We’ve found them to be experts at developing and building honest relationships between our company and our community
Kelly Taylor, Manager, Orchard Mall
Although the Orchard Mall has been an anchor in the West Bloomfield commercial sector since the 1970s, the amount of attention we have received, and the additional business that has streamed through the mall, since Lynne Schreiber and Your People LLC took on our marketing and public relations has been unprecedented. It is truly amazing to see such a passion for strategic marketing initiatives and authentic promotions. Lynne’s business insight is refreshing and inspiring. Her passion for what she does – and her talent at finding creative initiatives through which to build our businesses – is singularly amazing.
Kenny Walters, Owner, Mufflers and More
Ever since Lynne got me on TV and in the paper, I find myself yearning for more. It’s so exciting to see my business in the media spotlight and I have Lynne’s team at Your People to thank for it!
Eric Paskel, Owner, Yoga Shelter
I have worked with hundreds of independent contractors and employees over the years, including the biggest PR companies in the country, and none held a candle to Ms. Lynne (Schreiber) Golodner! Lynne is one of the few people that I have ever worked with who not only made me better at what I do but took to my business as if it were her own. Although she has many clients, I feel like Lynne works exclusively for Yoga Shelter. Lynne is accountable, responsible and most importantly steadfast!
She will get results and won’t make excuses or quit until she does. Lynne is a rare breed of person who says what she does and does what she says; there is no doubt that her work has brought in business that we simply never would have had, and from that we have flourished! If there was more Lynnes in this world, it certainly would be a much better place.
Jonas Pascua, The Panache Group, LLC
Lynne (Schreiber) Golodner has been a pleasure to work with. She’s a great writer but what makes her rare is her unique perspective as someone with a strong business background. It makes collaborating on stories, prioritizing strategies, and executing on projects to be very effective. Our PR efforts here at Panache has been great with Lynne coming on board. In the past 3 months – we’ve been featured on the Mitch Albom show, the Detroit News, the Jewish News, and the Oakland Press. We were able to close on 3 clients directly from leveraging our PR as a new part of our marketing mix.
We had a real need for proper communication training in our North America HQ Office. Lynne was able to help our employees understand the appropriate way to draft written communication, understand their audience, verbally communicate and realize the importance of how to actively listen. Lynne included interactive team breakout challenges, which worked well. All of our employees enjoyed the open dialog on these topics and the breakout challenges Lynne put forth. If you are looking for an effective and interactive communication training for your employees, I would highly recommend Lynne’s training.
Erin Hanna, Director of Human Resources, North America, HBPO
Lynne Golodner took our concept for the Great Lakes Civility Project and made it a reality.
She has tremendous organization and marketing skills, creativity and vision. Under her direction, what started out as a regional initiative has gained a national footprint.
Demand for our sessions now exceeds the number of spots available, largely because of Lynne’s hard work. She smoothly juggles our needs and the demands of our sponsor.
She’s capable, steady and pleasant to work with.
~ Nolan Finley
“What we have accomplished has been extraordinary and I know that parents and faculty feel the same so THANK YOU.” ~ Jennifer Deathe, Waldorf Academy Toronto
“Lynne Golodner and Your People were instrumental in a very substantial growth in both revenue and profitability during her tenure at Hiller’s.” ~ Jim Hiller
“I joined Lynne’s 21-day workshop ‘Find Your Meaning’! It is so much fun and a great way to reflect on your story!” ~ Katherine Bigenho
“Thank you so much – inspiring presentation at a time when I needed it!” ~ Margie Butler, Inforum Presentation
“Thank you Lynne! I needed that right now! Made me choke up!” Linda Gharavi, Inforum Presentation
“Meaning + Story + Relationships resonate with me! So TRUE!” ~ Jeni Carino, Inforum Presentation
Lynne gave a presentation to our group about developing a powerful brand story. Her presentation style was high-energy and engaging and her content was presented in a way that resonated deeply with our audience of business owners. I’d definitely recommend Lynne as a speaker or as someone to work with to uncover the essence of your own brand!!
~Elin Barton, President, White Knight Productions and founder of I.C. Genius, a Goldman Sachs 10KSB Alumni Group
Lynne has been instrumental in assisting me with my professional brand and making sure I am comfortable with the direction I am going. We have also enlisted her expertise at our University to work on our public image and branding. Lynne’s skills, foresight, and professionalism are unmatched. I definitely recommend her company to any institution or leader of higher education looking for real advice and hard work!
~ Carey Monroe PMP PhD, VP Admissions, Cleary University
“From the moment I contacted Lynne from Your People, LLC, I was greeted with tremendous warmth and professionalism. I am a therapist specializing in working with families of divorce and separation, and a family law attorney colleague has been utilizing Lynne’s PR services and raved about working with her. Every time I looked at that colleague’s materials, I was so impressed with the work Lynne was doing that when it came time for me to update the content of my website and brochure, I knew she would be perfect for the job! From the start of our work together, Lynne was immediately in touch with me and set up a meeting to discuss my vision and goals and she provided clear information about her process and timeline. She immediately set up another meeting to “interview” me so she could learn more about what I do and make my materials personal and unique. We had another meeting schedule two weeks afterward, and I was shocked that in that brief time she had not only revised all the content for the website, but it was so beautifully written and I felt she captured exactly the message I am hoping to communicate with potential clients! Her writing makes my website a story that is intriguing and incorporates more depth about who I am and what I can offer to help people through difficult times – it is no longer just a “landing page” with too much content that is not relevant to the client. I liked that Lynne looked through the lens of “What are people who are looking up your page truly anxious and worried about? What do they want to know and how can they connect with you for help?” I believe by doing this, she made my website one that people can connect to and feel there are resolutions to what they are seeking out by working with me. I am so excited for her to compress some of this content for the revision of my brochure and know that it will be just as amazing. I would highly recommend Lynne and her company – I am so happy I made this decision and appreciate that she really took the time to understand what was most important to me to communicate with potential clients. Being dependable, having clear timelines and the person I am working with meeting those deadlines is a high priority to me, and Lynne surpassed my expectations!”
~ Jordana Wolfson, Coparenting Solutions
Lynne’s workshop to the faculty on branding and storytelling came at a critical time during much change and was instrumental in shifting perceptions empowering the faculty to feel confident, calm and enthusiastic about the future and how to communicate from a place of strength with parents, students and each other.
~ Jennifer Deathe, Waldorf Academy Toronto
“The difference was immediate and there is no better time than during a pandemic to invest in marketing and PR.” ~ Waldorf Academy
Every now and then you attend a truly awesome webinar that provides real practical sound advice for a situation with many unique questions. Today was that day for me.
I look forward to the next event with you and will be joining your 21 days to make a habit! I’m so excited for this event and what lies ahead. You’re truly a gift and I’m so glad our paths crossed and you pursued your talent! 😊 Thank you for today!
~ Katherine Bigenho, Make Meaning Hour participant
Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission and inspiring stories of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.
~ Helena Mitchell, Pedagogical Chair, Detroit Waldorf School
Amazing results in a short period of time.
The Your People team has helped us create a stable marketing foundation to support the growth of our school. From our digital footprint to public relations, they have significantly increased our inquires and awareness of what our school’s importance is in the world. Their team is extremely responsive to our needs and produce results in an always timely manner. They have jumped right into being an integral part of the Sacramento Waldorf Family.
-Cindi Bradshaw, Director of Admissions, Sacramento Waldorf School
“Before we worked with Your People, we were trapped in the every day and couldn’t look over the horizon. Our project allowed us to stop, take a breath, and identify our purpose. By the end of our time together we were armed with a new understanding of our brand positioning and strategy, and we knew the direction we needed to go in. Our work together was so valuable, I would go back and spend four times what we spent then.” Kieron Hales, Co-Managing Partner of Zingerman’s Cornman Farms
“Working with Lynne and the team at Your People was a really great and amazing experience! Lynne was a joy to work with and the expertise she brought to the table helped strengthen our message! If you’re in the market and are looking to have some messaging and public relations work done, Your People makes a great partner!”
~ Ken Davis, Director of Marketing, People’s Food Co-op, Ann Arbor
Ed Brabandt, President, Systematic Manufacturing, Inc.
“Lynne Golodner has a creative eye that most do not. She has a brilliant way of bringing thoughts and philosophies out in interviews. You may just learn something about yourself if given the opportunity to let her work.”
Brent Maxwell, Managing Director, IPS Realty
“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences. Their work is invaluable in building exposure for us!”
You’re Needed in the World! Let’s Grow Your Reach.
Your People can grow your audience, increase inquiries, and create brand awareness. LET’S TALK.


