PR & Marketing
Once you have an established, far-reaching Marketing Strategy, it’s time to implement it through focused Public Relations tasks and activities. Public Relations is building relationships with key publics, or audiences, through dedicated, consistent messaging and communication.
We coach authors on Marketing Implementation, including:
Social Media Management
Use your story on social media platforms to create community, build relationships with potential and current audiences, and drive engagement!
We help authors create compelling brands and identify the best social media platforms for their purpose.
We develop Social Media Strategies and coach clients on how best to create content and manage engagement. We’ll even do it for you!
We help clients build exposure and engagement on LinkedIn, Instagram, and Facebook.
Blogging is a great way to build SEO by adding original, frequent content to your website while creating thought leadership.
We collaborate with authors to build a Content Calendar, write Blogs, create Vlogs, and find art to illustrate compelling stories you want to share online.
E-Blasts & Newsletters
It’s super important to stay in front of your audience! Out of sight, out of mind.
We craft newsletters to send to author email lists, offering useful content, educational information, compelling opportunities, and other ways to connect.
We use a variety of newsletter software to create newsletters including MailChimp, Constant Contact, and FloDesk.
We work with authors to create & produce podcasts as a platform for sharing original, compelling content and grow their author brand before a global audience!
Identify compelling stories with resonant calls-to-action and pitch them to newspapers and magazines, TV, radio and podcasts. We also provide Media Training to prepare authors for media interviews.
We’ve secured placements for clients in Newspapers, Magazines, Online Publications, Podcasts, TV, and Radio!
Media We’ve Worked With
Let’s Get You NOTICED!
Put Public Relations & Marketing to work for YOU!
Lets Get You NOTICED! Put Public Relations and Marketing to work for YOU!
Case Study Hiller's Markets:Building community & connection through food and storyHiller’s Markets first opened its doors in Detroit in 1940 and went on to become a beloved, family-owned company of 7 stores before it was sold to Kroger in 2015. Hiller’s was also...
Case Study IPS Realty:Public Relations & Strategy Helping a Detroit real estate company become knownBrent Maxwell, Managing Director of IPS Realty, has wisdom about Detroit residential real estate and the city’s rebirth. In decades of working toward building real...
Case Study Samaritas:Rebranding: New Name, Same Incredible Mission Building Brand Awareness in the Public EyeIn the seven years that Your People has supported Samaritas toward building greater brand awareness throughout the Lower Peninsula of Michigan, we achieved...
“The city of Huntington Woods engages the services of Your People LLC to assist us with communications. Under the direction of Lynne Golodner, they are instrumental in helping us navigate the messaging, prepare for media exposure, and put a positive light on potentially dramatic situations. We are able to tell the story we want to tell and bring positive exposure to our city. Without Lynne and Your People, we would not master the message so efficiently.”
Robert F. Paul III, Mayor, City of Huntington Woods
“Thank you so much for being the person of the day, yesterday. Your (crisis communications) copy was fantastic. Last evening’s proceedings were nigh on magical. There was a calm and respectful energy. And so, your influence graced our respective journeys yesterday. Thank you so much, Lynne. We are grateful.”
Jane Lavelle Farris, Interim Facilitator, Waldorf Academy, Toronto
“As a testament to her dedication and passion to provide clarity during a time of fear and uncertainty, Lynne made herself available early mornings, late nights, weekends, and often without notice to ensure we sent the right message to those we serve. The Coronavirus (COVID-19) pandemic has altered every aspect of our university. We cannot thank Lynne enough for her wisdom during this time of uncertainty.”
Emily Barnes, Cleary University Provost & Interim President
“The difference was immediate; there is no better time than during a pandemic to invest in marketing and PR.”
Waldorf Academy Toronto
“Thank you so much for all of your team’s efforts – you’ve fulfilled my hope that people become aware of all sides of the issue to develop an informed opinion. To date, we have 55 shares of one video and 124 shares of another, without any paid boosts. We really appreciate having Your People as part of our team. And from all of the evening/weekend texting that has now occurred, I think you pretty much are considered ‘our people.’ I can’t think of a better decision we have made than getting connected with you all. You sure do get results.”
Jen Atwood, Director, Communications + Brand Management, Special Tree Rehabilitation System
“Your People are my kind of people. While they’re highly relational and likable, they also know how to get to the point and get the work done with excellence. Their results on our most recent project speak for themselves.”
Chris Lambert, Life Remodeled
Some of the media we have worked with:
- Rolling Stone Magazine
- Good Morning America
- The New York Times
- Wall Street Journal
- Fox Business News
- 101.9 FM WDET
- Detroit Free Press
- Oakland Press
- Corp! Magazine
- HOUR Detroit Magazine
- USA Today
- STAR 64 Good Morning
- Daily Detroit Podcast
- iHeart Radio
- the Chronicle of Higher
- Philadelphia Inquirer
- Diverse: Issues in Higher Education
- Traverse City Record Eagle
- Valley Community
- C&G Newspapers
- Associated Press
- NBC 25
- FOX 66
- 680 News Canada
- WOOD NewsRadio
- Education Dive
- US News & World Report
- Inside Sacramento
- Crain’s Detroit Business
- Michigan Radio
- Sacramento News & Review
- Hometown Life
- The Cincinnati Enquirer
- Newsweek Connect
- Connect Savannah
- WJBK FOX 2 Detroit
- WWJ AM
- WJR AM
- Detroit News
- Chicago Tribune
- Sacramento Bee
- dBusiness Magazine
- Grand Rapids
- Bloomberg Business