PR & Marketing

Once you have an established, far-reaching Marketing Strategy, it’s time to implement it through focused Public Relations tasks and activities. Public Relations is building relationships with key publics, or audiences, through dedicated, consistent messaging and communication.

We both implement & coach clients on Marketing Implementation, including:

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Social Media Management

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Use your story on social media platforms to create community, build relationships with potential and current audiences, and drive engagement!

We help clients create compelling brands and identify the best social media platforms for their purpose.

We develop Social Media Strategies that we can implement for you and also coach clients on how best to create content and manage engagement. 

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Blogging

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Blogging is a great way to build SEO by adding original, frequent content to your website while creating thought leadership.

We collaborate with clients to build a Content Calendar, write Blogs, create Vlogs, and find art to illustrate compelling stories you want to share online.

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E-Blasts & Newsletters

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It’s super important to stay in front of your audience, especially when they’ve indicated they want to hear from you by signing up for your newsletter or Substack!

We craft newsletters to send to email lists, offering useful content, educational information, compelling opportunities, and other ways to connect. 

We use a variety of newsletter software to create newsletters including Substack, MailChimp, Constant Contact, FloDesk and more.

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Podcasting

Did you know there are more than 1 million podcasts in the world? Plenty of opportunity for exposure!! We work with clients to create & produce podcasts as a platform for sharing original, compelling content and grow their author brand before a global audience! We’ll also pitch you as a guest on podcasts in your industry or where your ideal audience will be eager to hear from you. 

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Media Relations

It’s exciting to be featured in a magazine, on the radio or on TV, and we’ll identify compelling stories with resonant calls-to-action and pitch them to newspapers and magazines, TV, radio and podcasts. We also provide Media Training to prepare clients for interviews.

We consistently secure placements for clients in local, regional, national & global Newspapers, Magazines, Online Publications, Podcasts, TV, and Radio!

Media We’ve Worked With

Case Studies

Civility Project

Civility Project

Case Study The Civility Project:Brand Development Brand Development & Marketing Taking a concept and creating a brand around it, establishing the brand story and identity, facilitating all Marketing activities.When celebrated journalists and long-time friends Nolan...

Waldorf Academy

Waldorf Academy

Case Study Waldorf Academy:PR & Marketing Bringing Outdoor, Hands-on Education to Downtown Toronto.A preK-grade 8 school in downtown Toronto, Waldorf Academy knew it needed to boost enrollment on its urban campus. The school approached us after participating in a...

Walsh College

Walsh College

Case Study Walsh College:Strategy & Public Relations Telling the story of professional development at a business collegeFor several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus...

Testimonials

Lynne gave a presentation to our group about developing a powerful brand story. Her presentation style was high-energy and engaging and her content was presented in a way that resonated deeply with our audience of business owners. I’d definitely recommend Lynne as a speaker or as someone to work with to uncover the essence of your own brand!!
~Elin Barton, President, White Knight Productions and founder of I.C. Genius, a Goldman Sachs 10KSB Alumni Group
Lynne has been instrumental in assisting me with my professional brand and making sure I am comfortable with the direction I am going. We have also enlisted her expertise at our University to work on our public image and branding. Lynne’s skills, foresight, and professionalism are unmatched. I definitely recommend her company to any institution or leader of higher education looking for real advice and hard work!
~ Carey Monroe PMP PhD, VP Admissions, Cleary University
“From the moment I contacted Lynne from Your People, LLC, I was greeted with tremendous warmth and professionalism. I am a therapist specializing in working with families of divorce and separation, and a family law attorney colleague has been utilizing Lynne’s PR services and raved about working with her. Every time I looked at that colleague’s materials, I was so impressed with the work Lynne was doing that when it came time for me to update the content of my website and brochure, I knew she would be perfect for the job! From the start of our work together, Lynne was immediately in touch with me and set up a meeting to discuss my vision and goals and she provided clear information about her process and timeline. She immediately set up another meeting to “interview” me so she could learn more about what I do and make my materials personal and unique. We had another meeting schedule two weeks afterward, and I was shocked that in that brief time she had not only revised all the content for the website, but it was so beautifully written and I felt she captured exactly the message I am hoping to communicate with potential clients! Her writing makes my website a story that is intriguing and incorporates more depth about who I am and what I can offer to help people through difficult times – it is no longer just a “landing page” with too much content that is not relevant to the client. I liked that Lynne looked through the lens of “What are people who are looking up your page truly anxious and worried about? What do they want to know and how can they connect with you for help?” I believe by doing this, she made my website one that people can connect to and feel there are resolutions to what they are seeking out by working with me. I am so excited for her to compress some of this content for the revision of my brochure and know that it will be just as amazing. I would highly recommend Lynne and her company – I am so happy I made this decision and appreciate that she really took the time to understand what was most important to me to communicate with potential clients. Being dependable, having clear timelines and the person I am working with meeting those deadlines is a high priority to me, and Lynne surpassed my expectations!”
~ Jordana Wolfson, Coparenting Solutions
Lynne’s workshop to the faculty on branding and storytelling came at a critical time during much change and was instrumental in shifting perceptions empowering the faculty to feel confident, calm and enthusiastic about the future and how to communicate from a place of strength with parents, students and each other.
~ Jennifer Deathe, Waldorf Academy Toronto
“The difference was immediate and there is no better time than during a pandemic to invest in marketing and PR.” ~ Waldorf Academy
Every now and then you attend a truly awesome webinar that provides real practical sound advice for a situation with many unique questions. Today was that day for me.

I look forward to the next event with you and will be joining your 21 days to make a habit! I’m so excited for this event and what lies ahead. You’re truly a gift and I’m so glad our paths crossed and you pursued your talent! 😊 Thank you for today!
~ Katherine Bigenho, Make Meaning Hour participant

Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission and inspiring stories of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.
~ Helena Mitchell, Pedagogical Chair, Detroit Waldorf School
Amazing results in a short period of time.
The Your People team has helped us create a stable marketing foundation to support the growth of our school. From our digital footprint to public relations, they have significantly increased our inquires and awareness of what our school’s importance is in the world. Their team is extremely responsive to our needs and produce results in an always timely manner. They have jumped right into being an integral part of the Sacramento Waldorf Family.
-Cindi Bradshaw, Director of Admissions, Sacramento Waldorf School
“Before we worked with Your People, we were trapped in the every day and couldn’t look over the horizon. Our project allowed us to stop, take a breath, and identify our purpose. By the end of our time together we were armed with a new understanding of our brand positioning and strategy, and we knew the direction we needed to go in. Our work together was so valuable, I would go back and spend four times what we spent then.” Kieron Hales, Co-Managing Partner of Zingerman’s Cornman Farms
“Working with Lynne and the team at Your People was a really great and amazing experience! Lynne was a joy to work with and the expertise she brought to the table helped strengthen our message! If you’re in the market and are looking to have some messaging and public relations work done, Your People makes a great partner!”
~ Ken Davis, Director of Marketing, People’s Food Co-op, Ann Arbor
Ed Brabandt, President, Systematic Manufacturing, Inc.
“Lynne Golodner has a creative eye that most do not. She has a brilliant way of bringing thoughts and philosophies out in interviews. You may just learn something about yourself if given the opportunity to let her work.”
Brent Maxwell, Managing Director, IPS Realty
“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences. Their work is invaluable in building exposure for us!”