PR & Marketing
Once you have an established, far-reaching Marketing Strategy, it’s time to implement it through focused Public Relations tasks and activities. Public Relations is building relationships with key publics, or audiences, through dedicated, consistent messaging and communication.
We coach authors on Marketing Implementation, including:
Social Media Management
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Use your story on social media platforms to create community, build relationships with potential and current audiences, and drive engagement!
We help authors create compelling brands and identify the best social media platforms for their purpose.
We develop Social Media Strategies and coach clients on how best to create content and manage engagement. We’ll even do it for you!
We help clients build exposure and engagement on LinkedIn, Instagram, and Facebook.
Blogging
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Blogging is a great way to build SEO by adding original, frequent content to your website while creating thought leadership.
We collaborate with authors to build a Content Calendar, write Blogs, create Vlogs, and find art to illustrate compelling stories you want to share online.
E-Blasts & Newsletters
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It’s super important to stay in front of your audience! Out of sight, out of mind.
We craft newsletters to send to author email lists, offering useful content, educational information, compelling opportunities, and other ways to connect.
We use a variety of newsletter software to create newsletters including MailChimp, Constant Contact, and FloDesk.
Podcasting
We work with authors to create & produce podcasts as a platform for sharing original, compelling content and grow their author brand before a global audience!
Media Relations
Identify compelling stories with resonant calls-to-action and pitch them to newspapers and magazines, TV, radio and podcasts. We also provide Media Training to prepare authors for media interviews.
We’ve secured placements for clients in Newspapers, Magazines, Online Publications, Podcasts, TV, and Radio!
Media We’ve Worked With
Let’s Get You NOTICED!
Put Public Relations & Marketing to work for YOU!
Lets Get You NOTICED! Put Public Relations and Marketing to work for YOU!
Case Studies
Civility Project
Case Study The Civility Project:Brand Development Brand Development & Marketing Taking a concept and creating a brand around it, establishing the brand story and identity, facilitating all Marketing activities. When celebrated journalists and long-time friends Nolan...
Waldorf Academy
Case Study Waldorf Academy:PR & Marketing Bringing Outdoor, Hands-on Education to Downtown Toronto.A preK-grade 8 school in downtown Toronto, Waldorf Academy knew it needed to boost enrollment on its urban campus. The school approached us after participating in a...
Walsh College
Case Study Walsh College:Strategy & Public Relations Telling the story of professional development at a business collegeFor several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus...

Testimonials
Some of the media we have worked with:
- Rolling Stone Magazine
- Good Morning America
- The New York Times
- Wall Street Journal
- Fox Business News
- 101.9 FM WDET
- Detroit Free Press
- Oakland Press
- KCRA
- Corp! Magazine
- HOUR Detroit Magazine
- WWTV
- WZZM
- CNBC
- USA Today
- WNEM
- WCPO-TV
- STAR 64 Good Morning
- Daily Detroit Podcast
- iHeart Radio
- the Chronicle of Higher
Education - Philadelphia Inquirer
- Diverse: Issues in Higher Education
- Traverse City Record Eagle
- NPR
- Valley Community
Newspapers - C&G Newspapers
- Associated Press
- NBC 25
- FOX 66
- 680 News Canada
- WOOD NewsRadio
- Education Dive
- US News & World Report
- Inside Sacramento
- Crain’s Detroit Business
- Michigan Radio
- Sacramento News & Review
- MLive
- Hometown Life
Newspapers - The Cincinnati Enquirer
- Newsweek Connect
- Connect Savannah
- Inc.
- WJBK FOX 2 Detroit
- WXYZ
- WDIV
- WWJ AM
- WJR AM
- Detroit News
- Chicago Tribune
- Sacramento Bee
- KXTV
- dBusiness Magazine
- Grand Rapids
Business Journal - KMAX
- CW50
- Bloomberg Business