Author brand Development
It’s not enough to write a great book.
Successful writers build careers around their writing. They craft a compelling brand to establish a platform for the books they’ll share with the world. They articulate a clear, focused way of being in the world, teaching their audience how to know them and how to engage.
You know who you are and why you write. Let’s weave that into a compelling Author Brand!
Branding can include graphic logos, color studies, keywords and concepts.
Within the branding realm, we map out your digital footprint, which begins with your website. We’ll create a site map, content, recommended functionality, and then build out a savvy website that invites customers to engage.
Many authors know they need to build brand awareness and drive engagement, but aren’t quite sure how. We conduct a deep dive into your digital presence and use that information to create a Marketing Strategy that truly drives reach.

Are You Ready to Grow?
You're Needed in the World! Let's Grow Your Reach.
Case Studies
Sacramento Waldorf School
Case Study Sacramento Waldorf School:Comprehensive Storytelling Marketing Building inquiries for enrollment in a K-12 schoolSacramento Waldorf School fills a 22-acre campus along the American River in Fair Oaks, California, serving students in Kindergarten through...
Alisa Peskin-Shepherd
Case Study Alisa Peskin-Shepherd:Building a Brand & Managing Marketing Creating messaging &. increasing exposure for a unique approach to family lawWhen Alisa Peskin-Shepherd approached Lynne Golodner in 2012, she sought a PR/Marketing Agency that would help...
Cleary University
Case Study Cleary University:Focusing Messaging to Effectively Market a Business University Your People LLC began working with Cleary University in summer 2019, first on a project basis to manage a national Media Campaign, and later as the Agency of Record for this...

Testimonials
You’re Needed in the World! Let’s Grow Your Reach.
Your People can grow your audience, increase inquiries, and create brand awareness. LET’S TALK.