Media Relations Master Class Payment


Media mentions carry more credibility than any advertising buys. Imagine being featured on TV, quoted in the newspaper or popular magazines, or chatting with podcast personalities and radio hosts. You want your school to be known, revered, and respected – and periodic media exposure is one great way to do this!


You’ll learn how to get featured in media, find journalists, brainstorm timely ideas, write a pitch, gain helpful feedback from a seasoned PR pro, learn how to build a media list and distribute a pitch to media. You’ll also learn the art of the follow-up, when to be persistent and when to pivot to a different person or outlet, and how to train your team to give great interviews that represent your school well.

The secret to media coverage is understanding how journalists think, what they’re looking for in a compelling story, and how to make their jobs easier while building exposure for your school. Plus, you’ll learn how building authentic, mutually beneficial relationships with journalists is the BEST way to get your school into the pages and onto the airwaves.