Our Work
Some clients come to us for an event or single project, while other clients seek a full menu of ongoing business messaging, marketing communications, and public relations services.
We’ve helped brand organizations, develop foundational content, and build public profiles, then maintain it for years as our clients evolve and grow.
We’ve also worked with well-established clients across the United States, to hone messaging, enhance and deepen relationships with ideal audiences, and focus work around higher purpose.
These case studies showcase some of our exemplary client experiences.
Visit frequently for new and updated client success stories!
Business Development & Strategy Case Studies
Zingerman’s Cornman Farms
Case Study Zingerman’s Cornman Farms:Brand Messaging Development Discover, Define, Develop Brand Identity for Comprehensive MarketingZingerman’s Cornman Farms opened in 2014, transforming an 1834 Greek revival farmhouse in Dexter, Michigan, into an award-winning event...
Rival Insulation
Case Study Rival Insulation:Developing Foundational Messaging to Create A Compelling Brand Story After Lynne Golodner completed the Goldman Sachs 10,000 Small Businesses entrepreneurship program in 2018, she began working with fellow Goldman Sachs graduate Chris...
People’s Food Co-op
Case Study People's Food Co-op:Communications & MessagingIn 2018, People’s Food Co-op in Ann Arbor came to Your People seeking guidance in messaging its membership on potential changes afoot in the nearly half-century-old co-op’s future. In particular, store...
Susan Paletz
Case Study Susan Paletz:Social Media Guidance & Brand BuildingWhen Susan Paletz decided to pivot her career later in life from family law to mediation, she knew she’d need to be on social media but wasn’t quite sure how to go about it. So she sought out Your...
Jewish Senior Life
Case Study Jewish Senior Life:Messaging, Marketing & Media To drive inquiries & brand-building for a senior residential community.Jewish Senior Life came to Your People LLC in 2012, seeking assistance in Public Relations & Marketing Communications. That...
PR & Marketing Case Studies
Hiller’s Markets
Case Study Hiller's Markets:Building community & connection through food and storyHiller’s Markets first opened its doors in Detroit in 1940 and went on to become a beloved, family-owned company of 7 stores before it was sold to Kroger in 2015. Hiller’s was also...
IPS Realty
Case Study IPS Realty:Public Relations & Strategy Helping a Detroit real estate company become knownBrent Maxwell, Managing Director of IPS Realty, has wisdom about Detroit residential real estate and the city’s rebirth. In decades of working toward building real...
Samaritas
Case Study Samaritas:Rebranding: New Name, Same Incredible Mission Building Brand Awareness in the Public EyeIn the seven years that Your People has supported Samaritas toward building greater brand awareness throughout the Lower Peninsula of Michigan, we achieved...
Special Tree Rehabilitation Services
Case Study Special Tree Rehabilitation Services:Media Relations Sharing compelling & inspiring storiesJen Atwood, Director, Communications + Brand Management, for Special Tree Rehabilitation System, approached Your People LLC in 2018 after admiring our work with...
Karma Yoga
Case Study Karma Yoga:Developing a Brand Presence Your People LLC worked with Karma Yoga over the span of four years, 2011-2015, guiding owner and founder Katherine Austin in developing brand presence, creating foundational messaging to express the uniqueness of the...
National Ballroom Competitions
Case Study National Ballroom Competition:Michigan Dance Challenge, Savannah Dance Classic, and Cincinnati Ballroom ClassicIn 2018, Mark Brock and Bill Sparks came to Your People LLC, seeking help in building exposure and awareness for their ballroom dance competitions...