Case Study

IPS Realty:

Public Relations & Strategy

Helping a Detroit real estate company become known

Brent Maxwell, Managing Director of IPS Realty, has wisdom about Detroit residential real estate and the city’s rebirth. In decades of working toward building real estate investment in the city of Detroit, as well as real estate management, his company IPS Realty has become expert in identifying neighborhoods on the cusp of rebirth and doing what it takes to make it happen.

Your People LLC began working with IPS Realty in 2016, writing weekly blogs to share Brent’s unique perspective and expertise, and pitching media on the compelling stories Brent could share about Detroit’s rebirth. In the midst of Detroit’s resurrection from a city with a national reputation for doom and destruction to a city exemplifying entrepreneurship, possibility, and a new way of urban living, Brent Maxwell and IPS Realty’s voice were welcome and fresh, needed in a landscape known for its hardy exterior.

Our work together has ebbed and flowed as needed, adding business development guidance to the mix and securing great exposure for Brent’s infinite wisdom about Detroit. We are honored to work with such a visionary, sharing good stories about the city we love for all the world to see.

Your People landed Brent Maxwell, IPS Realty, on Detroit Wants 2 Know to speak on building real estate investment in the city of Detroit.
|

Brent Maxwell, Managing Director, IPS Realty

“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences. Their work is invaluable in building exposure for us!”

Additional Case Studies

Hiller’s Markets

Hiller’s Markets

Case Study Hiller's Markets:Building community & connection through food and storyHiller’s Markets first opened its doors in Detroit in 1940 and went on to become a beloved, family-owned company of 7 stores before it was sold to Kroger in 2015. Hiller’s was also...

Samaritas

Samaritas

Case Study Samaritas:Rebranding: New Name, Same Incredible Mission Building Brand Awareness in the Public EyeIn the seven years that Your People has supported Samaritas toward building greater brand awareness throughout the Lower Peninsula of Michigan, we achieved...

Special Tree Rehabilitation Services

Special Tree Rehabilitation Services

Case Study Special Tree Rehabilitation Services:Media Relations Sharing compelling & inspiring storiesJen Atwood, Director, Communications + Brand Management, for Special Tree Rehabilitation System, approached Your People LLC in 2018 after admiring our work with...