Case Study


Communications Training

Empowering teams and stakeholders with tools to communicate professionally, effectively, and efficiently in workplace settings, with internal and external audiences.


Over the course of a month, HBPO, a global automotive supplier, invited YP Founder Lynne Golodner to present in-depth, interactive Communications Training for employees in Detroit and Windsor, Ontario locations.

The company sought a framework for its teams to understand the mechanics of effective workplace communications and an environment in which to practice tactics and receive feedback. A long-time communications professional and college professor who has created curricula on business and workplace communications, Lynne created a custom training with practical takeaways and handouts to invite ownership and understanding.

The training took place over two days in-person to a collective total of 40 people, and another two days via Zoom, to an additional 30 people in a variety of roles.

Your People trainings aim to bring people together for conversation and exploration around important ideas that infuse their work with purpose and focus. From Media Training to Workplace Communications to Executive Branding and Leadership Strategies, Your People guides clients in defining and stepping into their best roles toward invigorating their initiatives and building cohesive teams.

Lynne Golodner, founder of Your People, speaking to the HBPO team as she presented tools to communicate professionally in the workplace and externally.

Key elements of this training included…

  • Personal Communications Skills & Awareness
  • Modes of Communication
  • The Impact of Effective Communication
  • How Communication Relates to Culture
  • Active Listening Strategies
  • Nonverbal Communication
  • Writing Effective Emails
  • Learning to Say No
  • Navigating Customer
  • Communications
  • Choosing the Right Words
  • Intention vs. Impact
  • There were abundant opportunities for participants to interact with one another as a way of learning the lessons presented through experience and through writing.

    Erin Hanna, Director of Human Resources, North America, HBPO

    “We had a real need for proper communication training in our North America HQ Office. Lynne Golodner was able to help our employees understand the appropriate way to draft written communication, understand their audience, verbally communicate, and how to actively listen. Lynne included interactive team breakout challenges which worked well. All of our employees enjoyed the open dialog on these topics and the breakout challenges Lynne put forth. If you are looking for effective and interactive communication training for your employees, I would highly recommend Your People’s training program.”

    Additional Case Studies

    Civility Project

    Civility Project

    Case Study The Civility Project:Brand Development Brand Development & Marketing Taking a concept and creating a brand around it, establishing the brand story and identity, facilitating all Marketing activities. When celebrated journalists and long-time friends Nolan...

    Waldorf Academy

    Waldorf Academy

    Case Study Waldorf Academy:PR & Marketing Bringing Outdoor, Hands-on Education to Downtown Toronto.A preK-grade 8 school in downtown Toronto, Waldorf Academy knew it needed to boost enrollment on its urban campus. The school approached us after participating in a...

    Walsh College

    Walsh College

    Case Study Walsh College:Strategy & Public Relations Telling the story of professional development at a business collegeFor several years, Your People LLC was one of three agencies supporting Walsh College in its Marketing and Public Relations efforts. Our focus...