DEI in School Marketing Course
Education in many parts of the world has long been stratified and segregated, and many schools are grappling with the challenge to make their classrooms and curricula more equitable, inclusive and diverse. Where to begin?
It’s not as simple as attracting more diverse families. True Diversity, Equity and Inclusion (DEI) for a 21st century school begins with a deep dive into the heart and soul of your school, to build true equity and inclusion from the inside out. In order to market your school as a welcoming place for a diverse audience of families, you must be willing to contend with pieces of the pedagogy that may not be accessible to all and devote earnest effort to attracting a diverse faculty and staff that reflects the vision you have for your school.
In this four-week course, offered in November and March, participants will examine why they want to make their schools more diverse, how to align their goals with those of the communities they seek to connect with, and establishing true mutual benefit that becomes a key part of everything you do.
You will emerge from this course with clarity on what you need to do to attract more diverse audiences, what DEI looks like at your school, and how to live the values of DEI at the core of your educational approach.
Per Person Pricing
Register for the DEI in School Marketing Course!
You will be redirected to pay via PayPal following submission.
*After registering, you will receive a confirmation email containing information about the program*
2 live group calls
Writing and discussion exploration of DEI in schools
Worksheets and assignments to explore what DEI can be in your school
A template for DEI planning & guidance on creating your school’s plan
Instruction on key elements of marketing to help in your DEI endeavors
An understanding of the quest for diversity in 21st century education
A deep dive into the roots of independent educational systems to understand historic inequities
Per Person Pricing
The very nature of an independent school can create obstacles to diversity and inclusion – tuition alone can be a barrier to access! Schools that successfully achieve a diverse student and family population often do so by building a robust and solid scholarship program, with the support of corporations, nonprofits, grants and more. Plus, they know that DEI is more than skin-deep.
DEI refers to…
True DEI comes from reviewing and altering language to make it more inclusive, assessing subject matter, considering family structure and welcoming all family types. There is a lot of groundwork to lay before families can see themselves in your school, but it’s not beyond reach. You can do this! A careful study of DEI in School Marketing will build better schools, more connected communities, and a brighter future!
The DEI in School Marketing Course is an 4-week course that starts March 2022 and November 2022!
All live calls begin at 11 a.m. ET
Live Call dates starting March 2022:
- PTuesday, March 8, 2022
- PTuesday, March 22, 2022
Live Call dates starting November 2022:
- PTuesday, November 1, 2022
- PTuesday, November 15, 2022
Per Person Pricing
Schools Love Working with Your People…
“Working with such a top-notch professional helped us enormously by keeping us focused on marketing efforts likely to be truly effective. Your advice and knowledge for our school’s values made the course deeply relevant, with every session bringing specific advice and ideas we could actually use.”
“I found the course to be a very cost-effective way to increase our knowledge of marketing basics and how to apply them in a Waldorf school environment.”
“I was inspired by this course and appreciate that Lynne has a deep understanding of Waldorf education.”
“I took this course because I needed a pick-me-up and some inspiration on staying the course and some new insight on how to conceptualize it.”
“Thanks to Lynne’s Media Relations Master Class, I now understand the mechanics of creating press releases and media pitches, and most importantly the role they play in marketing and how much time I should be dedicating to the work. I got a ton of value from participating!”
Mary, Vancouver Waldorf School
“I went into this course knowing absolutely nothing about media relations, and I ended the course feeling much more knowledgeable about what media relations is and how to best use it for our school. I’m excited to use the tools that I learned from Lynne! The live calls were my favorite – Lynne has such a solid understanding of Waldorf schools and her passion and commitment to her students and clients was evident.”
Morgan Branson, Da Vinci Waldorf School