Case Study Hiller's Markets:Building community & connection through food and storyHiller’s Markets first opened its doors in Detroit in 1940 and went on to become a beloved, family-owned company of 7 stores before it was sold to Kroger in 2015. Hiller’s was also...
Case Study IPS Realty:Public Relations & Strategy Helping a Detroit real estate company become knownBrent Maxwell, Managing Director of IPS Realty, has wisdom about Detroit residential real estate and the city’s rebirth. In decades of working toward building real...
Case Study Samaritas:Rebranding: New Name, Same Incredible Mission Building Brand Awareness in the Public EyeIn the seven years that Your People has supported Samaritas toward building greater brand awareness throughout the Lower Peninsula of Michigan, we achieved...
Case Study Special Tree Rehabilitation Services:Media Relations Sharing compelling & inspiring storiesJen Atwood, Director, Communications + Brand Management, for Special Tree Rehabilitation System, approached Your People LLC in 2018 after admiring our work with...
Case Study Karma Yoga:Developing a Brand Presence Your People LLC worked with Karma Yoga over the span of four years, 2011-2015, guiding owner and founder Katherine Austin in developing brand presence, creating foundational messaging to express the uniqueness of the...
Case Study National Ballroom Competition:Michigan Dance Challenge, Savannah Dance Classic, and Cincinnati Ballroom ClassicIn 2018, Mark Brock and Bill Sparks came to Your People LLC, seeking help in building exposure and awareness for their ballroom dance competitions...