Business and Strategy Case Studies

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Zingerman’s Cornman Farms

Zingerman’s Cornman Farms

Case Study Zingerman’s Cornman Farms:Brand Messaging Development Discover, Define, Develop Brand Identity for Comprehensive MarketingZingerman’s Cornman Farms opened in 2014, transforming an 1834 Greek revival farmhouse in Dexter, Michigan, into an award-winning event...

Rival Insulation

Rival Insulation

Case Study Rival Insulation:Developing Foundational Messaging to Create A Compelling Brand Story After Lynne Golodner completed the Goldman Sachs 10,000 Small Businesses entrepreneurship program in 2018, she began working with fellow Goldman Sachs graduate Chris...

People’s Food Co-op

People’s Food Co-op

Case Study People's Food Co-op:Communications & MessagingIn 2018, People’s Food Co-op in Ann Arbor came to Your People seeking guidance in messaging its membership on potential changes afoot in the nearly half-century-old co-op’s future. In particular, store...

Susan Paletz

Susan Paletz

Case Study Susan Paletz:Social Media Guidance & Brand BuildingWhen Susan Paletz decided to pivot her career later in life from family law to mediation, she knew she’d need to be on social media but wasn’t quite sure how to go about it. So she sought out Your...

Jewish Senior Life

Jewish Senior Life

Case Study Jewish Senior Life:Messaging, Marketing & Media To drive inquiries & brand-building for a senior residential community.Jewish Senior Life came to Your People LLC in 2012, seeking assistance in Public Relations & Marketing Communications. That...