Author Brand Marketing Mastermind
To succeed as a writer, you need 2 things: to write and to cultivate an author brand.
Especially for writers who plan to write a book, apply for a writing job or in other ways bring their talent to market – and even for emerging writers – it is never too early to understand positioning and brand and start to carve out your unique niche and story in the writer marketplace. In today’s digital world, agents, publishers and publications look for authors with a known brand, a digital presence, and a clear style.
This 12-week Mastermind brings you together in a supportive cohort of other writers and walks you through a step-by-step process of building your author brand.
This course is created and led by Lynne Golodner, who knows well the worlds of writing and marketing – she has had 8 books published and written thousands of articles, worked as a journalist and for the last 15 years, run a marketing company where clients stay on for years on end.
Plus, Lynne teaches writing to sold-out classes, and her students follow her from course to course.
Inspired by her successful webinar, Creating Your Author Brand, the Author Brand Marketing Mastermind teaches writers how to “brand” themselves, so they will be seen as an author/writer, and what they can do to further that image. We’ll look at how to strategically place your writing in the best outlets for your brand and purpose, how to position yourself as a credible author/writer, and how to set yourself up so you will attract publishers and agents when you’re ready.
Plus, in this course, we’ll examine the art of branding, how to know your writer style and voice, and how to create a plan for your writing that you will be eager to enact. Each week will give specific guidance on an aspect of building your Author Brand and the private Facebook group will be the place to share your questions, gain support, and get to work on building your brand. You will emerge from the course empowered, energized, and confident that you can do this – and you’ll be well on your way!
Inspired by her successful webinar, Creating Your Author Brand, the Author Brand Marketing Mastermind teaches writers how to “brand” themselves, so they will be seen as an author/writer, and what they can do to further that image. We’ll look at how to strategically place your writing in the best outlets for your brand and purpose, how to position yourself as a credible author/writer, and how to set yourself up so you will attract publishers and agents when you’re ready.
Plus, in this course, we’ll examine the art of branding, how to know your writer style and voice, and how to create a plan for your writing that you will be eager to enact. Each week will give specific guidance on an aspect of building your Author Brand and the private Facebook group will be the place to share your questions, gain support, and get to work on building your brand. You will emerge from the course empowered, energized, and confident that you can do this – and you’ll be well on your way!
Author Brand Marketing Mastermind
THIS COURSE IS FOR YOU IF…
- You know you need to establish your author brand, but you don’t know where to begin
- You’d like some guidance on how to make social media work for you without a lot of headache, heartache, or annoyance
- You yearn for a following, and an audience, who will clamor for your writing
- You want to build credibility for your writing
- You desire guidance on building a website without breaking the bank
- You hope to maximize existing relationships and build new ones as a way of authentically and organically promoting your author brand
- You seek clarity on your strengths and market potential
- You’d like the budget-friendly guidance of a seasoned Marketing pro and successful author
COURSE STRUCTURE:
We will meet weekly on Zoom starting January 12, 2023 Thursdays from 12-1 p.m. ET.
Participants will find materials in a shared Google Drive and have a safe space in a private Facebook group for ongoing discussions, questions, and resource-sharing.
STUDENTS LOVE LYNNE:
“Lynne is changing my life. She knew I was hesitating about moving forward on my dream path. I’d start, lose focus, then stop again. Lynne is keeping me accountable and her confidence in me makes a huge difference. ”
“With Lynne’s coaching, I got recognition in just weeks! She keeps pushing me to apply my talents, live loudly, and be a beacon for others. She shares her secrets.”
“There are many courses that claim to make a difference but fall short. Skip that. Work with Lynne and you will get top-notch results quickly.”
COST: $1,800 per participant (payable in full or three installments)
Space is limited.