Lynne Golodner

Hi there! I’m Lynne Golodner, a former journalist and current author who created Your People LLC in 2007. I work with a team of talented freelancers who help me build messaging and strategy for purpose-driven clients.

I am a mother of four, lover of the written word, author of 9 books and an energetic entrepreneur who sees strategy and story as pieces of a puzzle that move us forward.

I keep a corduroy-covered journal from the 1980s behind my desk, reminding me why I do this work: because through word and story, I figure out what I believe, how to make sense of the world, and how to spot meaning in the mundane. That’s what I do for my clients, too.

This company has worked with a variety of clients over the years from yoga businesses to nonprofits to schools and universities. These days, we mostly work with authors and people in publishing, We begin with words, incorporate their “why,” and use personal inspiration to drive Marketing and  expand reach.

I’ve been an entrepreneur and a nationally-celebrated journalist, living in New York, Washington, D.C., and Detroit. I’ve written for magazines and newspapers about education, home, architecture, design and real estate, food, faith and family, and I am the author of nine books.

I speak widely on marketing, meaning and finding your voice, and teach writing through University of Detroit Mercy and and offer custom courses, including The Writers Community and the Author Brand Marketing Mastermind.

I was a 2020-21 member of the Forbes Agency Council and I’ve received awards for my innovative leadership in marketing and public relations. In 2019, I was recognized by MichBusiness as a Marketing & PR Prophet, and in 2018 Crain’s Detroit Business named me a Notable Woman in Marketing.

I also host the Make Meaning Podcast, which I launched in 2018 on my father’s 80th birthday. He was my first guest, too. Inspired by his lifelong leadership and our close relationship, I wanted to record his insights and stories and share them with others. My dad was an entrepreneur and my best advisor, and other guests have shared how they build meaningful lives. We now focus exclusively on authors, writers and people in publishing.

 A Fulbright Specialist from 2017-2020, I graduated from University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). In 2018, I completed the Goldman Sachs 10,000 Small Businesses Entrepreneurship Certification. I live with my husband and a rotating cast of my amazing grown children in Huntington Woods, Michigan.

Learn more about me at

Contact Lynne

(248) 376-0406 |



Vickie Thompson-Sandy, CEO, The Buckeye Ranch

“Lynne and I worked together for several years in Michigan. She brought that organization to a new level of recognition as an expert in their areas of focus. I would highly recommend working with Lynne and her team!”


Lisa Diggs, Founder of the Buy Michigan Now campaign

“Lynne is that rare business professional who is as talented at what she does as she is conscientious about how she does it. She is a gifted writer, a creative thinker, and a caring individual. Lynne consistently uses her abilities to enhance the productivity and image of her clients, while also tending to the betterment of her community.” 


Ronald Jasgur, President at Woodward Asset Capital

“I’d almost prefer not to tell anyone about the extraordinary results we’ve had working with Lynne for fear that too many people might find out what we already know…she’s the best at what she does. If you have the opportunity to work with her, don’t waste a minute thinking twice.”

Emily Barnes, Interim President, Cleary University

“Lynne is so amazing! She made my fire hydrant of a response sound like poetry. Lynne makes herself available early mornings, late nights, weekends, often without notice, to ensure we send the right message to those we serve. We cannot thank Lynne enough for her wisdom during this time of uncertainty.”

Articles by Lynne


Forest Walk on a Friday

Abandon Journal | May 2024


Five Days in Israel during a War

 Times of Israel | Mar 28, 2024


Coming Back to the Fruit

Green Golem | Mar 12, 2024

Valiant Scribe Logo

Learning Who My Real Friends Are Post October 7th

 The Times of Israel | Nov 17, 2023


Only Living Bodies Bleed

Moment Magazine | May 2023


Still the Dandelions Come

45th Parallel | June 2023


Fleeting, Like the Dragonfly

Great Lakes Review | February 2023


WDIV 10 8 23 Lynne Golodner interview about Scotia Road Books and Woman of Valor
WDIV | October 8, 2023

Lynne Golodner’s ‘Woman of Valor’ is a five-senses immersion into a rich world of Jewish faith and family life
Sept 18, 2023

Woman of Valor: Debut Novel and Publishing Venture by Lynne Golodner

Detroit Jewish News
Sept 18, 2023

Discussing the launch of her first novel, WOMAN OF VALOR
FOX 2 Detroit | Sept 19, 2023

Interview with Lynne Golodner

Diane Gottlieb | Dec 3, 2022

Author Q & A with Lynne Golodner

The Good Life Review | March 30, 2022


Authors Over 50 | A Publisher for Women Over 40 | June 2024

Daring to Leap

Everydat Magic: Learn How to Find Happiness Right Where You Are | 5.21.24

Creating Compelling Jewish Characters
Authors’ Alcove: Writing Corner | 5.17.24

Writing about Jewish culture

Magnificent Midlife | 5.14.24

Writing a Book is a Labor of Love

The Transitions Podcast | 5.7.24

The Write Path
The Midlife Makeover Show | May 2024

Women Winning at Writing

Different Publishing Styles | May 2024

The Writing Table

Women of Valor | April 2024

Finding the Best Publishing Path for Your Book
Enthusiastically Self-Employed

Finding the Best Publishing Path for Your Book | 4.3.24


Writing with Valor and Meaning | 1.29.24

WriterSpark with Melissa Bourbon
Mining Your Life for Stories | 1.22.24

Write On! Audio Weekly

Writing Tips | 1.2.24

Writer Craft Podcast

Mining Your Life for Story | 12.20.23

Author 2 Author

LinkedIn Live

Storytelling Marketing and Defining Your Brand Story

Communication Strategies During a Pandemic

Connect with Lynne!