Hi there! I’m Lynne Golodner, mother of four, lover of the written word, author of 8 books and a just-finished novel, and energetic entrepreneur who sees strategy and story as pieces of a puzzle that we can build together.
I keep a corduroy-covered journal from the 1980s behind my desk, reminding me why I do this work: because through word and story, I figure out what I believe, how to make sense of the world, and how to spot meaning in the mundane. That’s what I do for my clients, too.
Whether it’s an aspiring author, a well-published writer, or someone who works in publishing, I begin with their words, incorporate their “why,” and use their personal inspiration to drive Marketing and expand reach.
I’ve worked with a variety of organizations and people since I founded Your People in 2007, including my first niche of yoga businesses, then a spate of years focused on nonprofits, and nearly a decade empowering Waldorf schools and universities with the tools they needed to expand enrollment and increase exposure. I’ve taught writing at the university level for more than two decades and in private workshops around the world, and my love of teaching led me to create custom courses to arm Waldorf schools with marketing tools to grow their reach.
I’ve been an entrepreneur since the late 1990s, including 15 years as a nationally-celebrated journalist, living in New York, Washington, D.C., and Detroit. For magazines and newspapers, I’ve written about education, home, architecture, design and real estate, food, faith and family, and by 2013, I had written and landed publishers for eight books.
I speak widely on marketing, meaning and finding your voice, and teach writing through University of Detroit Mercy and Writing Workshops Detroit/Dallas as well as through my own custom courses, including The Writers Community and the Author Brand Marketing Mastermind.
When I became a single mother of three young children in 2007 and the economy was in turmoil, I put my communication skills into a new role at Your People – offering marketing and public relations with a focus on purpose and story that revolutionizes how we build brand awareness and grow revenues.
I was a 2020-21 member of the Forbes Agency Council and I’ve received awards for my innovative leadership in marketing and public relations. In 2019, I was recognized by MichBusiness as a Marketing & PR Prophet, and in 2018 Crain’s Detroit Business named me a Notable Woman in Marketing.
I also host the Make Meaning Podcast, which I launched in 2018 on my father’s 80th birthday. He was my first guest, too. Inspired by his lifelong leadership and our close relationship, I wanted to record his insights and stories and share them with others. My dad was an entrepreneur and my best advisor, and other guests have shared how they build meaningful lives. We now focus exclusively on authors, writers and people in publishing.
A Fulbright Specialist from 2017-2020, I graduated from University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). In 2018, I completed the Goldman Sachs 10,000 Small Businesses Entrepreneurship Certification. I live with my husband and a rotating cast of my amazing grown children in Huntington Woods, Michigan.
Vickie Thompson-Sandy, CEO, The Buckeye Ranch
“Lynne and I worked together for several years in Michigan. She brought that organization to a new level of recognition as an expert in their areas of focus. I would highly recommend working with Lynne and her team!”
Lisa Diggs, Founder of the Buy Michigan Now campaign
“Lynne is that rare business professional who is as talented at what she does as she is conscientious about how she does it. She is a gifted writer, a creative thinker, and a caring individual. Lynne consistently uses her abilities to enhance the productivity and image of her clients, while also tending to the betterment of her community.”
Ronald Jasgur, President at Woodward Asset Capital
“I’d almost prefer not to tell anyone about the extraordinary results we’ve had working with Lynne for fear that too many people might find out what we already know…she’s the best at what she does. If you have the opportunity to work with her, don’t waste a minute thinking twice.”
“Lynne is so amazing! She made my fire hydrant of a response sound like poetry. Lynne makes herself available early mornings, late nights, weekends, often without notice, to ensure we send the right message to those we serve. We cannot thank Lynne enough for her wisdom during this time of uncertainty.”
Articles by Lynne
Painted Pomegranates and Needlepoint Rabbis
Make Meaning in Marketing
Ending 'Period Poverty' with Jake Neher and Cheyna Roth
Lynne Golodner on The Caretakers Podcast about being authentic
by: Rebecca Jefferys