Lynne Golodner

Hi there! I’m Lynne Golodner, a former journalist and award-winning author of 12 books who created Your People LLC in 2007. Along with a team of talented creatives, I build messaging, strategy and reach for purpose-driven clients.

I am a mother of four, lover of the written word and energetic entrepreneur who sees strategy and story as keys that move us forward.

Through word and story, I figure out what I believe, make sense of the world, and find meaning in the mundane. That’s what I do for my clients, too.

This company has worked with a variety of clients over the years from yoga businesses to nonprofits to schools and universities. We help entrepreneurs build and grow businesses and find clients. We work with authors on branding and book marketing, With every client, we begin with words, incorporate their “why,” and use mission & vision to drive Marketing and expand growth.

I’ve been an entrepreneur and a nationally-celebrated journalist, lived in New York, Washington, D.C., and Detroit. I’ve written for magazines and newspapers about education, home, architecture, design and real estate, food, faith and family, and I am the author of 12 books.

I speak widely on marketing, meaning and finding your voice and work with teams and organizations to finesse mission and messaging, build cohesion and energize efforts across industry.

I was a 2020-21 member of the Forbes Agency Council and I’ve received awards for my innovative leadership in marketing and public relations. In 2019, I was recognized by MichBusiness as a Marketing & PR Prophet, and in 2018 Crain’s Detroit Business named me a Notable Woman in Marketing.

From 2018-2023, I hosted the Make Meaning Podcast, which I launched on my father’s 80th birthday. He was my first guest, too. Inspired by his lifelong leadership and our close relationship, I wanted to record his insights and stories and share them with others. My dad was an entrepreneur and my best advisor, and other guests have shared how they build meaningful lives. We now focus exclusively on authors, writers and people in publishing.

A Fulbright Specialist from 2017-2020, I graduated from University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). In 2018, I completed the Goldman Sachs 10,000 Small Businesses Entrepreneurship Certification. I live with my husband and a rotating cast of my young adult children in Huntington Woods, Michigan.

Learn more about my author journey at www.lynnegolodner.com

Contact Lynne

(248) 376-0406 | lynne@yourppl.com

Testimonials

Vickie Thompson-Sandy, CEO, The Buckeye Ranch

“Lynne and I worked together for several years in Michigan. She brought that organization to a new level of recognition as an expert in their areas of focus. I would highly recommend working with Lynne and her team!”

Lisa Diggs, Founder of the Buy Michigan Now campaign

“Lynne is that rare business professional who is as talented at what she does as she is conscientious about how she does it. She is a gifted writer, a creative thinker, and a caring individual. Lynne consistently uses her abilities to enhance the productivity and image of her clients, while also tending to the betterment of her community.”

Ronald Jasgur, President at Woodward Asset Capital

“I’d almost prefer not to tell anyone about the extraordinary results we’ve had working with Lynne for fear that too many people might find out what we already know…she’s the best at what she does. If you have the opportunity to work with her, don’t waste a minute thinking twice.”

Emily Barnes, Interim President, Cleary University

“Lynne is so amazing! She made my fire hydrant of a response sound like poetry. Lynne makes herself available early mornings, late nights, weekends, often without notice, to ensure we send the right message to those we serve. We cannot thank Lynne enough for her wisdom during this time of uncertainty.”