About Y:P


To help schools, universities, and education-focused entrepreneurs/organizations craft their story, create a manageable, meaning-driven marketing plan, and grow enrollment and engagement through strategic, consistent, coordinated communications and marketing initiatives.

Our Corporate Values

  • Craft Inspiring Stories
  • Empower Organizational Storytelling – master the message!
  • Lead the Conversation – get in front of key issues
  • Connect People to, and Fulfill Organizational Missions
  • Infuse Business with Purpose
  • Make an Impact Where it Matters Most
  • Make Marketing Accessible
  • Create Strategies to Strengthen Brand Positioning
  • Work with Waldorf schools to infuse the world with Waldorf philosophy

what we do

We work with clients in three ways: in our custom courses to empower people with Marketing skills to DIY in-house; in short-term Foundational Messaging and Strategy Building packages, where we help clients articulate their unique story and build a Marketing plan they can implement; and in full-scale Marketing implementation, where we plan it and do it all for you.

Some clients work with us for years!!! 

We work with schools, entrepreneurs, and organizations in the United States, Canada, and Australia on messaging, audience-building, and marketing around higher purpose.

    About Your People

    Founded in 2007, Your People was born at a time when the economy spiraled downward and Lynne Golodner became a single mother of three young children. The world was learning how to function in new and meaningful ways, with the rise of social media and the Internet, and we helped people find direction in a new marketplace.

    Our origin story is similar to our clients’ stories – new horizons born of struggle, a belief that passion, talent, and a desire to make a difference could translate to a mission that resonates with other people.

    Your People LLC aims to make meaningful connections in an era of distant communication. As we spend more time in the digital sphere, we recognize that we are still in a connection economy where, as marketing guru Seth Godin says, stories are the currency. We need human connection to grow. People have many choices for how to spend their time and resources, so they need a real reason to engage with you, at this time.

    Lynne Golodner sought to support her young children and work around their schedules, doing what she does best – crafting compelling stories and sharing them with people they might inspire. Putting her storytelling talents to use for businesses, nonprofits, and educational institutions, Lynne created a boutique firm that becomes part of client teams, finding their meaning and purpose and using it to drive Marketing.

    Over the years, we’ve worked with clients in Education, Food, Yoga, Health & Wellness, Nonprofit, Human Social Service, Civic/Municipal, Legal, Franchise, and Faith. We specialize today in Marketing for Education clients, with a specialty in Waldorf/Steiner schools.

    Your People LLC, a Detroit-based storytelling and strategy agency, aims to build a world where everyone finds the words to explain what they do, who they are, and what they believe. Marketing Communications efforts focus on sharing the human stories behind organizations, building mutually-beneficial relationships that create loyalty.

    The Your People team speaks clients’ language and understands their industries, while retaining the objectivity of an outside partner. Fun client collaborations empower organizations with a new understanding of their brand positioning.

    If you’re looking for direction, if you desire growth, if you’re just not sure how to attract your ideal audience, we can help. 

    Meet Our Team

    Your People has always been a small, relationship-focused company, with personal touch as a hallmark of how we work with clients. Who you meet at the outset is who you will work with all the way through.

    Our remote team consists of a nimble group of specialists, including:

    Lynne Golodner

    Lynne Golodner

    Chief Creative Officer & Owner

    Hi there! I’m Lynne Golodner, mother of four, Waldorf school alumni parent, lover of the written word, and energetic entrepreneur who sees strategy and story as pieces of a puzzle that we can build together.

    I keep a corduroy-covered journal from the 1980s behind my desk, reminding me why I do this work: because through word and story, I figure out what makes sense and what is meaningful. That’s what I do for my clients, too.

    Whether it’s a Waldorf school seeking to increase enrollment, or a university aiming to stand out from the more than 3,000 higher education institutions in America, or an entrepreneur excited to hang a shingle and help people, I begin with the words, incorporate the “why,” and figure out what to do next to expand reach.  Read More…

    Erica Hobbs

    Erica Hobbs

    Media Relations Specialist

    Erica’s career as a professional communicator has taken her from a small town newspaper reporter to the communications manager for one of Detroit’s largest cultural institutions. She’s worked on both sides of the communications fence, as a print, digital and broadcast reporter as well as a PR professional working with a diverse range of companies throughout the world. Outside of work, she enjoys theater, travel, dancing, reading, fostering rescue dogs and renovating an old house.

    Hillary Norfleet

    Hillary Norfleet

    Web Developer

    With more than 500 websites under her belt, Hillary brings over 20 years’ experience to the team.  She is a Google certified expert with a strong background in Analytics, Google Ads, and search engine optimization.  Hillary loves solving problems and specializes in fixing broken websites built with WordPress.  When she’s not on the computer, she enjoys puppy sitting for her children, organic gardening, and enjoying the outdoors in Commerce Township, Michigan. To learn more about Hillary, visit her  website, and profiles on  LinkedIn. and Alignable.

    Tim Williams

    Tim Williams

    Graphic Designer

    As a professional graphic designer, Tim Williams supplements the Your People team with graphic design and design for web use, featuring out-of-the-box, creative ideas and innovations to really make brands stand out from the crowd. He is both a strategic and creative resource to clients at every step of the process, whose purpose is to align inspiration and storytelling into powerful and clear visual experiences. He is the proud father of two, including a true teen basketball star.

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