Marketing & Messaging for Authors

Creating Your Author Brand, Building Book Marketing Strategies, and Offering Custom Courses to Teach You How to Attract a Dedicated Audience that Wants to Read Everything You Write

Since 2007, we’ve worked with clients in health and wellness, education and law, and innovative entrepreneurs. We now specialize in guiding writers, authors and people in publishing to create smart marketing strategies & establish compelling author brands!

PackagesCourses

Connecting authors with their reader audiences through STORIES of meaning,
purposeful MARKETING pursuits, and long-lasting RELATIONSHIPS with mutual benefit.

A consistent story creates connection, and teaches your readers how to know you! That’s what you need to sell books, land speaking engagements, and interact with people who appreciate your craft and storytelling talent. We help you find the words to show how what you do is unique and build strategies to expand your reach.

Some of the Media We Work With

the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal
the wall street journal

Packages

Articulating Your Author Brand: Your Foundational Narrative

The key to marketing that builds an author’s reach is articulating a cohesive, compelling Foundational Narrative about who you are, what you write, and why. Too many authors can’t articulate their brand, their “why,” or their mutually beneficial purpose to connect with a dedicated audience who will anticipate your work!

 

Author Marketing Strategy

Your Marketing Strategy is your road map for how you will build a dedicated audience of readers who anticipate your books! It’s a plan we create in collaboration with clients to chart the course of their author careers, from where they are now to where they want to go, and how they will get there.

Foundational Narrative & Marketing Combo

In this combined package of the two packages above. We will work together for 12 weeks to articulate your Foundational Narrative and build a comprehensive Marketing Strategy.

Social Media Success for Authors

You understand Social Media Strategy and have a sense of what is needed to use social media to boost exposure for your author brand. But are you doing it right? Is it working? And how can you know?

 

Testimonials

I am a busy working mom who has had dreams of publishing my creative nonfiction for most of my adult life. Six months ago, I signed up for Lynne’s “Finding Your Voice At Midlife” course on a whim. Her class was well structured, informative, and inspired me to lean into my writing. I was so pleased with the course that I signed up for the second session. Following that, I signed up to work with Lynne in her Writer’s Community, an intimate group of writers who meet weekly to workshop one another’s writing. I worked extensively with Lynne on a few of my pieces, and was thrilled that two of my essays were accepted for publication in the same week! Lynne is a well informed coach who not only teaches her students about the mechanics of writing, but she also guides her students through the publishing process. Thank you, Lynne, for your patience, guidance and expertise! I am forever grateful for your help. 
 
Cheers,
Julie Song
“The prompts have allowed me to develop a thread, unearth some memories, they really helped me. I feel 100% safe here. The prompts have unlocked a lot of things.” ~ Cindi
 
“Thanks for holding me accountable to my writing!” ~ Rebecca M.
“You created a very warm and safe space.” ~ Mary
“This was the finest writing/self-care combo I’ve done so far and I am truly grateful. I felt freed up; there was a flow that truly excited me and inspired me to continue the writing.  You are a terrific teacher.” ~ Beth L.
“Thank you for a wonderful, peaceful, and inspiring weekend! I came away feeling physically and mentally rejuvenated.” ~ Julie R.
 
“Thank you for being so encouraging. I wish I could keep writing today instead of working!” ~ Betsy C.
 
Amy Hanssen:
The class structure worked very well for me.  I loved having the class discussions.  I felt in my element because there wasn’t pressure and I felt I could really take the time to write.   Your feedback was extremely helpful and insightful.   I am incorporating your suggestions in several of my essays, and I am excited to take the next class!
I am so glad I found you!!!  
“Your retreat was so lovely. Thank you so much for the opportunity to be surrounded by such inspiring women in a beautiful setting with exquisite instruction (both in writing and yoga).” ~ Emily P.
Rachel Schneider: This course is SO good, you are really making me reflect my inner emotions.
I feel like I am a thread unpicked from the tangled ball of wool that is my knotted past. I am coming to question myself, whether I fit in to this line of strong women, or whether the warp and weft of my life is another. The more self-reflection I do according to the themes of the course, the more I can imagine a series of essays that ties in with this.
Barbara Chovanec:
Thank you for a wonderful writing class. You’re an inspirational and nurturing instructor!

One of my biggest takeaways is that a story doesn’t need epic drama to be interesting. When I have thought about personal writing until now, I’ve struggled with “what’s the story?” You helped me see that the small stories matter, too.

Radha Jill Richmond-Covey – “I have loved being with you and the other students, and the assignments have been great.  You are a fabulous teacher.”
Olivet Jones – I LOVED this class.  I’ve already signed up for Part 2 and definitely am interested in 1:1 mentorship.  You’re the “wise one” I’ve been looking for for a long time.  
Courtney Jones – “Also this is the first course I have taken, I was a little nervous, with it being online and I LOVE it.  I am learning so much, and I appreciate your style.  Thank you.”
Olivet Jones – “This class has become the best part of my week.”
Brenda Blue – “I really enjoy your teaching style, knowledge and skill. I realize that often during my career I sought a mentor and think I just might have found one!”
Caryn Leigh Wideman – “I am learning so much in this class. I love the way you are helping us (me) go backwards in time to understand where we want to go. I am thankful for all I’m learning. This class has taught me about nailing down what I really want to do. Thanks for being so diligent in your responses. You’re a great teacher!”
“This was exactly what I was looking for!”
Anita Maria White
“All the advice and tips led to ideas being plowed up and revealed — makes me feel much more confident about my having essays inside me!”
Caryn Wideman
“I found it valuable to start the research to see what’s out there that can deepen what I write. Love that advice from today’s time.”
Laura Johnson
 “This was a great time to brainstorm.”
Rachel
“This class has helped me think deep who I am and what I want in life.”
Liwen
“Lynne, I enjoyed this class immensely, and am continuing to write at least a little daily.  Your comments and suggestions are much appreciated and have improved my writing.  I trust my learning from this work will continue.  Thank you for all of it !!”
Catherine Elaine Daniel
“The city of Huntington Woods engages the services of Your People LLC to assist us with communications. Under the direction of Lynne Golodner, they are instrumental in helping us navigate the messaging, prepare for media exposure, and put a positive light on potentially dramatic situations. We are able to tell the story we want to tell and bring positive exposure to our city. Without Lynne and  Your People, we would not master the message so efficiently.”
Robert F. Paul III, Mayor, City of Huntington Woods

“Lynne Golodner has a creative eye and a brilliant way of bringing thoughts and philosophies out.
You may just learn something about yourself if given the opportunity to let her work.”
Ed Brabandt, President, Systematic Manufacturing Inc.

“Your People and Lynne Golodner have a talent for nailing our company message and sharing it through strategic storytelling to the right audiences.
Their work is invaluable in building exposure!”
Brent Maxwell, Managing Director, IPS Realty

“Amazing results in a short period of time. The Your People team has helped us create a stable marketing foundation to support the growth of our school. From our digital footprint to public relations, they have significantly increased our inquires and awareness of our school’s importance.”
Cindi Bradshaw, Director of Admissions, Sacramento Waldorf School

“Before we worked with Your People, we were trapped in the everyday and couldn’t look over the horizon. Our project allowed us to stop, take a breath, and identify our purpose. By the end of our time together we had a new understanding of our brand positioning and strategy, and we knew the direction we needed to go. Our work together was so valuable, I would go back and spend four times what we spent then.”
Kieron Hales, Co-Managing Partner of Zingerman’s Cornman Farms

“Working with Lynne and the team at Your People was a really great and amazing experience!  Lynne was a joy to work with and the expertise she brought to the table helped strengthen our message!  If you’re in the market and are looking to have some messaging and public relations work done, Your People makes a great partner!”
Ken Davis, Director of Marketing, People’s Food Co-op, Ann Arbor 

“I am so lucky to work with the mastermind behind YourPeople LLC, Lynne Golodner. Lynne helped open my heart and my legal practice and now both are full, growing and booming.As my publicist, marketing and PR professional, and business coach, Lynne always helps me move forward in a positive direction.But she is not your usual, every day, “normal” publicist, marketing and PR consultant, and business coach! She’s creative, supportive, thoughtful, driven, productive and efficient; and she always has new ideas. If you’re ready to grow, Lynne is the person to help you reach your goals!”
Alisa Peskin-Shepherd, Principal, Transitions Legal PLLC

“Lynne is truly masterful in creating thoughtful, responsive marketing and PR strategies that build relationships and powerfully connect people to the mission of her client. With the support of her outstanding team to craft and implement a beautiful, comprehensive plan that brings results, she makes the whole process a joyful and empowering collaboration.”
Helena Mitchell, Pedagogical Chair, Detroit Waldorf School

“Thank you so much for being the person of the day, yesterday. Your (crisis communications) copy was fantastic. Last evening’s proceedings were nigh on magical. There was a calm and respectful energy. And so, your influence graced our respective journeys yesterday. Thank you so much, Lynne. We are grateful.”
Jane Lavelle Farris, Interim Facilitator, Waldorf Academy, Toronto

“As a testament to her dedication and passion to provide clarity during a time of fear and uncertainty, Lynne made herself available early mornings, late nights, weekends, and often without notice to ensure we sent the right message to those we serve. The Coronavirus (COVID-19) pandemic has altered every aspect of our university. We cannot thank Lynne enough for her wisdom during this time of uncertainty.”
Emily Barnes, Cleary University Provost & Interim President