Marketing & Messaging for AuthorsCreating Your Author Brand, Building Book Marketing Strategies, and Offering Custom Courses to Teach You How to Attract a Dedicated Audience that Wants to Read Everything You Write
Since 2007, we’ve worked with clients in health and wellness, education and law, and innovative entrepreneurs. We now specialize in guiding writers, authors and people in publishing to create smart marketing strategies & establish compelling author brands!
Connecting authors with their reader audiences through STORIES of meaning,
purposeful MARKETING pursuits, and long-lasting RELATIONSHIPS with mutual benefit.
A consistent story creates connection, and teaches your readers how to know you! That’s what you need to sell books, land speaking engagements, and interact with people who appreciate your craft and storytelling talent. We help you find the words to show how what you do is unique and build strategies to expand your reach.
Some of the Media We Work With
The key to marketing that builds an author’s reach is articulating a cohesive, compelling Foundational Narrative about who you are, what you write, and why. Too many authors can’t articulate their brand, their “why,” or their mutually beneficial purpose to connect with a dedicated audience who will anticipate your work!
Your Marketing Strategy is your road map for how you will build a dedicated audience of readers who anticipate your books! It’s a plan we create in collaboration with clients to chart the course of their author careers, from where they are now to where they want to go, and how they will get there.
In this combined package of the two packages above. We will work together for 12 weeks to articulate your Foundational Narrative and build a comprehensive Marketing Strategy.
You understand Social Media Strategy and have a sense of what is needed to use social media to boost exposure for your author brand. But are you doing it right? Is it working? And how can you know?
I am a busy working mom who has had dreams of publishing my creative nonfiction for most of my adult life. Six months ago, I signed up for Lynne’s “Finding Your Voice At Midlife” course on a whim. Her class was well structured, informative, and inspired me to lean into my writing. I was so pleased with the course that I signed up for the second session. Following that, I signed up to work with Lynne in her Writer’s Community, an intimate group of writers who meet weekly to workshop one another’s writing. I worked extensively with Lynne on a few of my pieces, and was thrilled that two of my essays were accepted for publication in the same week! Lynne is a well informed coach who not only teaches her students about the mechanics of writing, but she also guides her students through the publishing process. Thank you, Lynne, for your patience, guidance and expertise! I am forever grateful for your help.
“The prompts have allowed me to develop a thread, unearth some memories, they really helped me. I feel 100% safe here. The prompts have unlocked a lot of things.” ~ Cindi
“Thanks for holding me accountable to my writing!” ~ Rebecca M.
“You created a very warm and safe space.” ~ Mary
“This was the finest writing/self-care combo I’ve done so far and I am truly grateful. I felt freed up; there was a flow that truly excited me and inspired me to continue the writing. You are a terrific teacher.” ~ Beth L.
“Thank you for a wonderful, peaceful, and inspiring weekend! I came away feeling physically and mentally rejuvenated.” ~ Julie R.
“Thank you for being so encouraging. I wish I could keep writing today instead of working!” ~ Betsy C.
The class structure worked very well for me. I loved having the class discussions. I felt in my element because there wasn’t pressure and I felt I could really take the time to write. Your feedback was extremely helpful and insightful. I am incorporating your suggestions in several of my essays, and I am excited to take the next class!
I am so glad I found you!!!
“Your retreat was so lovely. Thank you so much for the opportunity to be surrounded by such inspiring women in a beautiful setting with exquisite instruction (both in writing and yoga).” ~ Emily P.
Rachel Schneider: This course is SO good, you are really making me reflect my inner emotions.
I feel like I am a thread unpicked from the tangled ball of wool that is my knotted past. I am coming to question myself, whether I fit in to this line of strong women, or whether the warp and weft of my life is another. The more self-reflection I do according to the themes of the course, the more I can imagine a series of essays that ties in with this.
Thank you for a wonderful writing class. You’re an inspirational and nurturing instructor!
One of my biggest takeaways is that a story doesn’t need epic drama to be interesting. When I have thought about personal writing until now, I’ve struggled with “what’s the story?” You helped me see that the small stories matter, too.